ShopFlow
From 71% to 96% SMS delivery — and 10DLC compliant in 5 days
ShopFlow migrated from a non-compliant SMS provider to CloudVNO's A2P platform and saw delivery rates jump from 71% to 96% within 30 days.
The Challenge
Carrier filtering was silently killing order notifications
ShopFlow sends millions of order confirmation, shipping update, and marketing SMS messages each month across its e-commerce platform. Their previous provider had no A2P 10DLC registration, which meant major US carriers were silently filtering a large portion of their traffic as suspected spam. A 71% delivery rate sounds workable until you realize that 29% of orders were generating zero customer communication — leading to angry support calls, chargebacks, and abandoned repeat purchases. The engineering team had no visibility into which messages were filtered versus delivered, making the problem nearly impossible to debug. Marketing campaigns that looked underperforming on the dashboard were actually just undelivered.
The Solution
10DLC registration handled end-to-end, with intelligent carrier routing
CloudVNO's onboarding team handled the entire 10DLC brand and campaign registration process for ShopFlow, completing registration in 5 days rather than the industry-standard 3–6 weeks. CloudVNO's A2P SMS platform uses intelligent routing that selects the optimal carrier path per message based on real-time delivery signals, avoiding carrier routes that are filtering particular number pools. ShopFlow also enabled Number Intelligence to pre-screen recipient numbers and skip undeliverable landlines and deactivated numbers before attempting delivery — further improving effective delivery rate and reducing costs.
Products used
The Results
Measurable outcomes
- SMS delivery rate rose from 71% to 96% within the first 30 days on CloudVNO
- 10DLC brand and campaign registration completed in 5 days
- Customer support tickets related to missing order notifications dropped 28%
- Marketing campaign performance improved by a measured 18% purely from delivery improvement
- Full delivery receipt webhooks gave the engineering team message-level visibility for the first time
“Our delivery rates jumped 35% in the first month. We stopped losing orders to undelivered notifications — and our support team finally stopped fielding 'where is my confirmation?' calls.”
Priya Nair — VP Engineering, ShopFlow
Stop losing messages to carrier filtering
CloudVNO handles 10DLC registration for you and routes every message through the optimal carrier path. Start with zero setup fees.